On the same day SpaceX conducted the seventh flight of the Starship, rival Blue Origin launched for the first time the New Glenn rocket.

Blue Origin successfully launched the rocket after an attempt earlier in the week was scrubbed. The flight is a crucial test of the company’s ability to compete with Elon Musk’s SpaceX.

Jeff Bezos' space company Blue Origin livestreamed the historic moment it launched its massive New Glenn rocket for the first time early Thursday.

Founded 25 years ago by Bezos, Blue Origin has been launching paying passengers to the edge of space since 2021, including himself. The short hops from Texas use smaller rockets named after the first American in space, Alan Shepard. New Glenn, which honors John Glenn, is five times taller.

Starship, the most powerful rocket ever built, pulled off a daring booster catch on its most ambitious test flight yet, but the spacecraft was lost. Follow for the latest news.

The New Glenn makes it safely into orbit for the inaugural test flight of a rocket that could rival those in Elon Musk's SpaceX fleet.

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Blue Origin launched its New Glenn rocket for the first time early Thursday, marking a long-awaited milestone for the company. The mission, seen as a crucial step in competing with Elon Musk's SpaceX,

If New Glenn can continue to demonstrate its capabilities and (more crucially) its reliability, it has the potential to take some business that SpaceX would otherwise struggle to accommodate.

Blue Origin will try, try again to launch its heavy-lift New Glenn rocket to orbit for the first time — if the Florida weather cooperates.

Jeff Bezos’s Blue Origin launched its New Glenn rocket into orbit early Thursday, in a critical milestone that comes some 25 years after the billionaire founded the company with the goal of reducing the cost of access to space.