Apple's iPhone sales in China reportedly took a tumble at the end of 2024, with a considerable reduction in sales putting it in a dead heat with homegrown Xiaomi.

Tech giant Apple could be hit hard if Donald Trump decides to unleash trade tariffs on China after the firm revealed a shock drop in iPhone sales in the Chinese market. Apple reported its total revenue from the Far Eastern nation registered £14.3 billion for the last financial year, an 11% decrease from the previous year.

iPhone sales of $69.1 billion were, however, down slightly and below forecasts of about $71 billion. Revenue for the China region, where Apple has come under increasing competitive pressure from local smartphone makers such as Huawei and Xiaomi, dropped about 11 per cent to $18.5 billion.